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5 steps to increase event RSVP link clicks on social media
Do you want to boost clicks on your RSVP links? Here’s how to level up your event registration game on social media, using event manager app Pay2Stay.

This post should help you understand how your target guests offer their attention to your events’ promotional content on social media so you can:
🔗 Re-define and relate to your target guests better
🤓 Multiply your social media audience reach
🫶 Increase RSVP link clicks
📈 and boost your ticket sales
🗒️Note:
This is Part 2 of our two-part series on consumers’ attention spans on social media. For Part 1, please see: “Consumers’ attention spans on socials: How they’ve changed”.
5-step blueprint to boost RSVP link clicks — tl;dr:
Let’s dive in!
Take the last decade (2015-2025): COVID-19 lockdowns provided a marker right in the middle of that period.
Today, leading marketing experts speaking to Forbes have projected 2025 to be a year where “consumers will crave human experiences like never before.” Indeed, social media is evolving and so are users’ needs when it comes to social interactions and relationships.
Consequently, the first step in knowing your audience and how to reach them is acknowledging the new ways people relate to media and experiences, as discussed earlier in Part 1 of these “attention span” series (must-read to enhance your event promotion plan).
So you want your event tickets to be sold out? Well, your target guests first have to RSVP. But before doing so, they have to know that your event event exist. In other words, before they potentially click on your RSVP link, your post has to reach them and get them to – you guessed it – stop scrolling.
Now, a scroll-stopping post is great. But that’s only a third of your invitation and registration mission accomplished. The next thing you want to do is get your social media leads to click on your event RSVP link. Finally, you want them to actually grab tickets via a simple online RSVP process. (Yup, we’re revisiting the previous paragraph in reverse).
Okay, that’s one too many asks and tasks from a consumers’ point of view. But if it bites, it bites! The truth is that, the moment you get someone’s selective attention, the rest of the process flows quite naturally.
In other words, it all boils down to that split second during which your marketed event invitation post appears on a social media user’s feed. You’re competing for their attention, so stand out!
Hint: Of course, it’s easier when you use a free event registration platform with built-in textable invitations, an automated RSVP email feature and RSV tracker, and the option for guests to complete their online RSVP via web browser or via a quick download of the RSVP app via which you created your own invitation.
We’re talking about the multi-purpose application for events, Pay2Stay.
Five steps to promote your events on social media
Let’s walk you through five steps to capture social media users’ selective attention and increase RSVP link clicks as well as ticket sale conversions. You’ll be dancing like a rich dandy when you use such a powerful and free event manager application like Pay2Stay!
1) Research your target guests
☝️This may seem like a no-brainer but:
KNOW YOUR AUDIENCE!
(Because you can’t really turn an invitation into a registration if your RSVP link isn’t landing on the social media feeds!)
Start with the basics:
✅ In the same way you need to know someone’s home address to send them a handwritten letter, you need to know which platforms your guests “live” in to really reach them.
✅ How do your guests interact with other pages online? You’ll want to mirror their online communication style.
✅ What pages do they follow? All it takes is a quick scroll to see what kind of content shows up in their online feeds.
✅ What are the keywords that come up often in their posts? As an event promoter looking to sell out tickets, you want to speak the language of your target audience.
2) Put clarity atop your event checklist
⚒️What we mean by “clarity” is that you need to pack a punch with every word used to describe your event. In order to get your followers to stop scrolling, you need to be direct and relatable.
If you’ve fully embodied our first step above, you now know your target guests and some of their habits.
Perhaps, you’re just dealing with promoting events on social media while a colleague of yours focuses on all the tasks for setting up the events. Or perhaps, you are assuming both roles as an event manager and promoter. Either way, consider communicating and/or applying the tips below.
As you craft your invitation message, describe the stuff you know they’ll want to know. Even better, include the details you know they can’t resist so that your event registration count goes up!
How to create an RSVP link on Pay2Stay
You would want to visit app.pay2stay.com to create an account in seconds with no installation required. Alternatively, you may download the Pay2Stay event management app for free on the App Store or on Google Play. Once this quick step is done, the invitation creation stage begins!
For starters, create a flier that is “FLY”. Make sure it captures the essence of your event’s atmosphere and messaging.
Apply the same direct and relatable approach to the title, time, date, location, and most importantly, the description of your event.
Give people FOMO! Pay2Stay’s event management system encourages you to do that so you can confidently define your event goals and objectives and strike out this task from your event planning checklist.
After you’re done with adding all the event information, publish your event and press the “share button” to automatically create your RSVP link for free and post it anywhere you want.
Everybody loves a little hype, especially in the micro and medium exclusive event space. So go ahead and be the type of event organizer or event promoter that leverages social event ideas to pitch their events shamelessly!
3) Offer ticket discounts and affiliate opportunities
☝️One key way to stop the scroll is money to be won or money to be saved. Yes, we’re talking about discounts and referral commissions. It’s time to turn up the volume on “FOMO” with money-related opportunities.
Ticket discounts
If you have limited seats or are offering discounts, include that info in your caption or in your flier’s design. As if this isn’t enough, you can catch social media users’ selective attention by offering anyone a unique opportunity to earn referral income.
Referral commissions
If you’re using Pay2Stay as your RSVP app, your confirmed guests will need a Pay2Stay wallet account in order to access affiliate earnings.
How to set up a wallet on Pay2Stay
Owning a Pay2Stay wallet is free and easy: Users simply have to sign up to the app with an email and the wallet will be automatically integrated in your Pay2Stay account.
For users who sign up with their phone number only, there’s just one more step left to enjoy all the benefits of owning a Pay2Stay wallet. In the header, click on the “Set up wallet” button to upgrade your wallet-less Pay2Stay account for free.

Then go ahead and follow the prompts. The good news is, it’s well worth signing up for!

👟 Put yourself in the shoes of a guest:
Gatherings are always cooler to attend when you book tickets for two or more peers. If you could earn a percentage of the ticket’s price for every attendee referral, wouldn’t you grab the offer?
Most likely, YES!
Chad is back and Chad knows!
If you RSVP'd to an event and could earn a commission for any referred guest, would you pass on the offer?
Repost if you would. Read on if you wouldn't.
4 things you get to enjoy as you make passive income on Pay2Stay. Mini tutorial vids.🧵👇
— Pay2Stay | Events ticketing app (@P2Stay)
4:52 PM • Jan 29, 2025
🧢 Back to wearing your event promoter hat:
That’s exactly what you want to achieve here. You want to capture your target attendees’ attention, as they scroll on social media, by making them an offer they can’t resist.
And here’s the thing: In an instant, your invitation to register must convince your potential affiliates that your referral commission offer is neither “too good to be true” nor too cumbersome to tap into.
Indeed, Pay2Stay’s affiliate feature is a form of selective attention trigger and RSVP enhancement that is hyper relevant in this day and age. As you make your way through your tasks setting up your event, you can transform any guest into an affiliate.
All you’ll need to do is set up specific event invitation codes and referral commission percentages as follows:
TUTORIAL 4:
How to add affiliates on Pay2Stay (BETA)
✨ So transparent and flexible!
— Pay2Stay | Events ticketing app (@P2Stay)
1:12 PM • Dec 12, 2024
Pay2Stay’s blockchain-based event management software makes affiliate payments transparent and instant. Your guests win. You win. Everybody wins.
4) Enable instant ticket refunds (partial or total)
If you’re using Pay2Stay’s hybrid or time-based pricing model, you can ease any resistance on the part of your target guests by letting them know that total or partial ticket refunds are available instantly. Yes, instantly.
Instant refunds are a great marketing strategy to minimize RSVP reluctance and build loyalty to your brand. When you use Pay2Stay as an event organizer, you’re offering something truly unique by allowing your guests to check in and “test the vibe” of your event and confirm their choice there and then.
So what happens if an attendee checks out before the end? Well, they get their money back for every minute and even second that they did not spend at your event. If that scares you a little in case of no-shows, you can always select Pay2Stay’s hybrid model where deposits are non-refundable.
In either case, both the hybrid and time-based options enable a win-win scenario between you and your potential guests. And remember, you’re in the business of maximizing your RSVPs so making your event as accessible as possible is a no-brainer.
✋Remember: Your brand’s promotional efforts do not end once you’ve sold out tickets for your upcoming gathering.
Think long term.
Every event you host should provide you with enough marketing material for your next one. Set the stage for viral-worthy moments which you can use as footage for pics and reels to showcase what people would be missing out on if they don’t RSVP to your next event. This brings us to an important question:
How do you capture great content at your events to go viral?
Gisele McCauliffe of University of Florida talks about the truth behind a post going viral. The Social Impact and Communications professional states that the research proves “emotions, rather than information, drive widespread sharing.”
😲Take note! We will say it again:
The key is capturing moments that evoke emotion. Find images and videos at your events that show moments of joy, learning, excitement, or passion.
Ready to level up your event promotion strategy?
So, there you have it — the blueprint to boost the rate of clicks on your RSVP links via social media using the best free online invitations with RSVP app on the market.
At The Future of Events, we have faith that you can be the best at smashing your event registration targets within seconds of appearing on people’s feeds.
Count on Pay2Stay’s event management tools to support you at every step of the way — from the event creation to the event promotion phase and beyond. All the best capturing your target customers’ selective attention on social media!
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